Jan 15, 2019
International reputation and branding specialist
Lida made the decision to quit her corporate job and launch
her own business back in 2008. Talk about a challenging time. But
it turned out to be better than expected as people were looking for
assistance with their brand in this new time.
Typically she is not a risk taker. So she interviewed many
business owners large and small and overwhelmingly they gave her
this advice ‘Don’t write a business plan’. That helped her be fluid
and not so rigid on her approach with her company.
She had a convo with her hubby and said she was afraid of
losing her sense of community moving from corporate to her own
business. So she followed something that was unexpected, something
that was pulling her. Taking her knowledge and experience and
serving members of the military. That full story is in her TED talk
- check that out here:
Check out her response to how she does self-care - for Lida,
it’s about treating herself. BUT not just treating herself, but
being intentionally mindful and present while she does it. So when
she upgrades her flight or orders Uber Black - she is fully present
and reflects on why she is doing what she’s doing. LOVE THAT!
Her company helps businesses who want to build a brand, change
a brand or repair their reputation. For more info - check her out
here:
Her strategy for her business and life is to be crystal clear
on what her vision is and the legacy she wants to build but be
flexible and open to how she gets there!
Book recommendations
Thanks for the Feedback by Douglas Stone and Sheila Heen
‘This is not a dress rehearsal’ - Cher
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I'm obsessed with storytelling and vulnerability because I
believe that this is the truest way to find and stand in your
power!
Whether you are looking to discover the story of you or just
more inspiration to stand in your power, let’s connect!
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